Creative Direction, Concepts.
We wanted to get people to think of Visa not as a credit card, but a pass to a richer life. This campaign not only showed people the pulse of a world on the move in real time and helped them actually get out there and be part of it.
Cannes Shortlist, New York Festival, Webby Awards Honoree. Adweek heralded the campaign as a“creative renaissance” in digital advertising.