Creative Direction, Concept, Copy
CHALLENGE: Get teenagers all over the world to love Fanta.
INSIGHT: Something this sweet and this orange is not a drink, it's a life choice.
SOLUTION: Bamboocha. Two brothers on a fictional South Sea island who listen to the mystical whisperings of Fanta’s bubbles. The bubbles have the answer to many of life’s questions, but mostly they say “Bamboocha,” i.e., “Eat life with a big spoon.” Bamboocha became one of the most successful campaigns in Coca-Cola history and Jimmy Humuhumunukunukuapua-a and Little Bruddah entered pop culture from Berlin to Buenos Aires. (Not to mention Urban Dictionary, entry below)
Directed by Paul Middleditch.